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Heineken® tour

Adult € 23.00
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Terms and conditions

  • Every visitor to the museum must show a valid admission ticket. That includes children (aged 0-17).

  • Visitors under 18 are admitted only if accompanied by an adult and do not get any alcoholic drinks.

  • There is no need to print your ticket, we will scan it from your smartphone or tablet.

  • We are open 365 days a year: Monday to Thursday 10:30-19:30, last admission at 17:30 and Friday to Sunday 10:30-21:00, last admission at 19:00. In July and August we are open every day 10:30-21:00, last admission at 19:00. On December 24 and 31 last admission is at 14:00.

  • Purchased tickets are non-refundable.

Frequently Asked Questions

  • Heineken Experience
    The Heineken Experience is an attraction located at the Heineken's first built brewery in Amsterdam's city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about Heineken's® heritage, brewing process, innovations, sponsorships and what it takes to serve a star in a 1.5 hour self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens.
  • Timeslots / Dates

    Before booking your ticket, you will be asked to select the most convenient date and time for your visit. You can still come within half an hour before or after the time slot printed on your ticket but the visitors with the correct time slot will have the priority.

    Please note that the hours in red indicate our busiest times, so it is possible to have longer waiting times throughout the tour.

    If for any reason you would like to visit us at a different time/date than the one indicated on your ticket, please contact support@globalticket.nl

  • Tour duration

    The Heineken Experience tour is self-guided and takes about 90 minutes. It includes two beers or soft drinks at the bar, so we would advise you to plan 2 hours of your day in order to avoid rushing your well-deserved beer.

  • Group bookings

    Considering that we experience particularly busy times on Saturdays, it is not possible to book groups during the afternoon.

  • Languages

    The Heineken Experience is in English. However, our app will enhance your visit even further! The Heineken Experience app is an audio and video guide, which will provide you with additional tour information in English, Dutch, German, French, Italian, Spanish, Portuguese, Chinese and Russian.

  • VIP tour

    The VIP Tour takes place at a set date and time. It lasts approximately 2,5 hours and gives you access to:

    • Heineken Experience tour, with an English speaking personal guide.
    • A tasting session of 5 premium beers paired with Dutch cheese.
    • An exclusive behind the scenes experience.
    • Personalised gift.

    From Monday to Wednesday times: 10am, 12pm, 2pm and 4pm.
    Thursday times: 10:00, 11:00, 12:00, 13:00, 14:00, 15:00, 16:00.
    Friday and Sunday times: 10am, 11am, 12pm, 1pm, 2pm, 3pm and 4pm.
    *Unfortunately, we currently do not offer any VIP tours on Saturday.
    Please note that the VIP tour is only available for visitors who are 18 years of age or older.
    The maximum number of participants per tour is 10, so make sure you book your tickets on time.
    If you would like to have a private VIP Tour, please, contact our Sales team via: sales.experience@heineken.com

  • Saturday VIP Tour

    As it is the busiest day of the week, we don't offer VIP tours on Saturday.

  • Rock the City

    This is a unique combi ticket that gives you access to three Amsterdam attractions in one!
    The ticket includes:

    • Entrance to the Heineken Experience (incl. 2 drinks)
    • Canal cruise with a Heineken Experience guide
    • Entrance to the A'DAM Lookout

    You will start with a tour at the Heineken Experience, so we would advise you to arrive on time. After that, the boat will depart from the canal in front of the Heineken Experience and will drop you off at the A'DAM Tower (which is your final destination).
    Please note that the boat is one-way.

  • Visiting with children

    Children are allowed in the attraction as long as they are accompanied by an adult.
    We do not serve alcoholic beverages to visitors under the age of 18. In this case, they will receive 2 complimentary glasses of a soft drink or water.
    Please note that prams are not allowed on the tour. You can leave it in our cloakroom (free of charge).

  • Cloakroom

    We do have a cloakroom available at the attraction and it is free of charge. So you can just leave your belongings safe with us and go enjoy the tour with your hands free.

  • Discounts

    Unfortunately, the IAmsterdam citycard discount does not apply in our online ticket shop. However, you can purchase your discounted tickets at the Heineken Experience register.
    Tickets at the register cost €18 but with your 25% discount, the price of your ticket will be €15,75 per person.

Is your question not listed? Please contact our support team.