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When you purchase a ticket, this ticket gives you one time access to the Heineken Experience and is valid for one year after purchase with no fixed date or time. You can book the tickets for your visit to the Heineken Experience as soon as today and walk in at any time within opening hours. When you buy your ticket in advance there is no need to wait in line so any queuing is kept to a minimum.
Before booking your ticket, you will be asked to select the most convenient date and time for your visit. Please note that the hours in red indicate our busiest times, so it is possible to have longer waiting times throughout the tour. However, if for any reason you would like to visit us at a different time/date than the one you indicated when booking your ticket, you can do so without problem. Your ticket will be valid for 1 year after purchase.
Please note that our busiest days of the week are Friday, Saturday and Sunday. Therefore, it is possible to have longer waiting times during the weekend.
If your group is larger than 20 people, you can buy your tickets at a discounted price. Please note that you have to arrange your booking in advance with our Sales team via: email@example.com
The Heineken Experience offers a self-guided tour in English, but our app will enhance your visit even further! This app is an audio and video guide, which will provide you with additional tour information in English, Italian, Russian, Dutch, German, French, Portuguese, Chinese and Spanish. The app is available for both Android and iOS in most countries around the world. In case you can’t or don’t want to use your own device, we have rental devices available for a small fee.
From Monday to Thursday, our VIP tours take place at 12pm, 2pm and 6pm. On Friday and Sunday the tours start at 12pm, 2pm, 4pm and 5:30pm. Unfortunately, we currently do not offer any VIP tours on Saturday.
Unfortunately, we do not have any VIP tours on Saturday, but you can book the tour on any other day of the week. Please consult the “VIP TOUR TIMES” section for more information.
Our regular tour is self-guided and takes about 90 minutes. The tour includes two beers or soft drinks at the bar, so we would advise you to plan 2 hours of your day in order to avoid rushing your well-deserved beer. We also offer an additional audio tour in the Heineken Experience App which can be downloaded through the App Store or Google Play.
Our VIP tour gives you access to a guided tour through the Heineken Experience and a tasting session of 5 premium beers paired with Dutch cheese. The VIP tours take place at a set date and time and last approximately 2,5 hours.
Sadly we do not support payments through PayPal in our online ticket shop. We do allow payment with iDeal (the Dutch online banking service) or all major credit cards.
Unfortunately, the IAmsterdam citycard discount does not apply in our online ticket shop. However, you can purchase your discounted tickets at the Heineken Experience register. Tickets at the register cost €18 but with your 25% discount, the price of your ticket will be €13,50 per person.
Is your question not listed? Please contact our support team.
Every visitor to the museum must show a valid admission ticket. That includes children (aged 0-17).
Children under 18 are admitted only if accompanied by an adult and do not get any alcoholic drinks.
There is no need to print your ticket, we will scan it from your smartphone or tablet.
The maximum number of tickets you can order is 19. For group bookings of 20 people or more please contact support.
We are open 365 days a year: Monday to Thursday 10:30-19:30, last admission at 17:30 and Friday to Sunday 10:30-21:00, last admission at 19:00. In July and August we are open every day 10:30-21:00, last admission at 19:00. On December 24 and 31 last admission is at 14:00.
Purchased tickets are non-refundable.