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Heineken Experience

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Heineken Experience

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Heineken Experience

Terms and conditions

  • Every visitor to the museum must show a valid admission ticket. That includes children (aged 0-17).

  • Children under 18 are admitted only if accompanied by an adult and do not get any alcoholic drinks.

  • There is no need to print your ticket, we will scan it from your smartphone or tablet.

  • The maximum number of tickets you can order is 19. For group bookings of 20 people or more please contact support.

  • We are open 365 days a year: Monday to Thursday 10:30-19:30, last admission at 17:30 and Friday to Sunday 10:30-21:00, last admission at 19:00. In July and August we are open every day 10:30-21:00, last admission at 19:00. On December 24 and 31 last admission is at 14:00.

  • Purchased tickets are non-refundable.

Heineken Experience

Frequently asked questions

  • The Heineken Experience

    The Heineken Experience is an attraction located at the Heineken’s first built brewery in Amsterdam’s city centre. In 1988, the brewery was closed due to the inability to meet the high demand. Nowadays, you can learn about the company heritage, brewing process, Heineken’s® innovations, sponsorships and what it takes to serve a star in a 1,5hrs self-guided tour. At the end of the tour you can, of course, enjoy two Heinekens or learn how to pour the perfect Heineken.

    The language used is English, but it is also possible to download the Heineken Experience audio guide free of charge in 9 different languages (English, Chinese, Italian, Portuguese, Spanish, Russian, Dutch, German and French) or, if you prefer, there are also tablets available that feature the application for rent.

    Let us be your guide to a genuine taste of Heineken® and modern ‘dam life. It will begin in the tour with the locals you meet and will extend into the city beyond.

  • Timeslots/Dates

    Before booking your ticket, you will be asked to select the most convenient date and time for your visit. You can still come within half an hour before or after the time slot printed on your ticket but the visitors with the correct time slot will have the priority.

    Please note that the hours in red indicate our busiest times, so it is possible to have longer waiting times throughout the tour.

    If for any reason you would like to visit us at a different time/date than the one indecated on your ticket, please, contact us at:

  • Queues

    Please note that our busiest days of the week are Friday, Saturday and Sunday. Therefore, it is possible to have longer waiting times during the weekend.

  • Group bookings

    If your group is larger than 20 people, you can buy your tickets at a discounted price. Please note that you have to arrange your booking in advance with our Sales team via:

    Student groups also have special rates and require reservation in advance. Send an email to the same email address mentioned above with the following information:

    • Date and time of visit

    • Number of people

    • Name of the teacher

    • School details

    • Age confirmation

    Considering that we experience particularly busy times on Saturdays, it's not possible to book groups for these days during the afternoon.

  • Languages

    The Heineken Experience offers a self-guided tour in English, but our app will enhance your visit even further! This app is an audio and video guide, which will provide you with additional tour information in English, Italian, Russian, Dutch, German, French, Portuguese, Chinese and Spanish. The app is available for both Android and iOS in most countries around the world. In case you can’t or don’t want to use your own device, we have rental devices available for a small fee.

  • VIP tour

    The VIP Tour takes place at a set date and time. It lasts approximately 2,5 hours and gives you access to:

    • Heineken Experience tour, with an English speaking personal guide.

    • A tasting session of 5 premium beers paired with Dutch cheese.

    • An exclusive behind the scenes experience.

    • Personalised gift.

    From Monday to Thursday times: 12pm, 2pm and 4pm.
    Friday and Sunday times: 12pm, 2pm, 4pm and 5:30pm.
    *Unfortunately, we currently do not offer any VIP tours on Saturday.

    Please note that the VIP tour is only available for visitors who are 18 years of age or older. Other than that, the maximum number of participants per tour is 10, so make sure you book your tickets on time.

    If you would like to have a private VIP Tour, please, contact our Sales team via:

  • Saturday VIP tour

    Considering that we experience particularly busy times on Saturdays, we do not offer VIP tours on these days. However, you are welcome to book the tour on any other day of the week. Please consult the “VIP TOUR” section for more information.

    If you have any question regarding VIP private group bookings, please contact our Sales team via:

  • Tour duration

    The Heineken Experience regular tour is self-guided and takes about 90 minutes. It includes two beers or soft drinks at the bar, so we would advise you to plan 2 hours of your day in order to avoid rushing your well-deserved beer.

    Our VIP tour gives you access to a guided tour through the Heineken Experience and a tasting session of 5 premium beers paired with Dutch cheese. The VIP tours take place at a set date and time and lasts approximately 2,5 hours.

  • Rock the City

    Three major Amsterdam attractions in one. This ticket gives you access to the Heineken Experience, the A’dam Tower, as well as take an informative 45 minute canal cruise with a Heineken Experience guide, who will share their extensive knowledge about Amsterdam – the home of Heineken.

    You will start with a tour at the Heineken Experience, so we would advise you to arrive at least 1,5h before the boat leaves in order to avoid rushing your well-deserved beer.

    Please note that the boat ride is one-way. The return ride is subject to availability.

  • Visiting with Children

    Children (visitors under 18 years old) are allowed to enter the attraction as long as they are accompanied by an adult.

    We do not serve alcohol beverages to visitors under the age of 18. In that case, they will receive a RED whist band at the ticket-desk which they can switch for 2 complimentary glasses of soda and/or water at the end of the tour.

    Strollers are not allowed in the tour, but we have a cloak room free of charge available.

  • Cloakroom

    We do have a cloakroom available at the attraction and it is free of charge. So you can just leave your belongings safe with us and go enjoy the tour with your hands free.

  • Restaurant

    The Heineken Experience does not have a restaurant available. However, when the Rooftop bar is open, it is possible to buy our burger. Please note that the Rooftop bar is open depending on weather conditions and availability.

  • Paypal

    Sadly we do not support payments through PayPal in our online ticket shop. We do allow payment with iDeal (the Dutch online banking service) or all major credit cards.

  • Discounts

    Unfortunately, the IAmsterdam citycard discount does not apply in our online ticket shop. However, you can purchase your discounted tickets at the Heineken Experience register. Tickets at the register cost €18 but with your 25% discount, the price of your ticket will be €13,50 per person.

Is your question not listed? Please contact our support team.

Heineken Experience


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